An impactful product demo can help you win business while a poor one will lose business. As an organization, we have trained over 100,000 technology industry top sales and presales professionals on ...

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...

One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. If you are like many frustrated marketing professionals, you spin ...