Pseudoscience, once confined to the fringes ... while ignoring or dismissing anything that contradicts it. For example, astrology presents itself as a science by using precise terminology ...

In their latest collaboration, Pseudoscience, internal medicine physician Lydia Kang and historian Nate Pedersen examine such myths from the past and present and scrutinize the evidence (or lack ...

But is it pseudoscience? And if so, is that a problem? Few branding concepts spark as much debate as the brand archetype framework, which suggests that brands embody one of twelve universally ...

They also address broader questions, such as the relationship between the truth value of literature and the truth value of the sciences; how pseudoscience intersects with broader issues of knowledge ...