ROI Rocket and Qualtrics Partner to Deliver Faster, More Scalable B2B Research with Synthetic Data

ROI Rocket selects Qualtrics Edge Audiences as its synthetic panels partner; Qualtrics selects ROI Rocket as B2B data provider for Edge Audiences' Synthetic AI model DENVER, Jan. 15, 2026 /PRNewswire/ ...

When consumers are financially stressed, they look for reliability

Only about half of consumers are financially secure, the Qualtrics XM Institute found. Those feeling insecure are more ...

Half Of Customers Feel Financial Stress & It’s Shaping How They Judge Brands

Just 52 per cent of consumers say they are financially secure, down three points over the past two years, according to ...
The Victoria Advocate

Qualtrics Report: Executives are Hesitant to Lead in AI Transformation, Putting Up to $1.3 Trillion at Risk

Qualtrics also announced new capabilities in the XM® for Customer Experience suite that allow businesses to bring together structured and unstructured feedback across every channel to create a ...
Marketing

About the Contributor

Bruce Temkin is an experience management (XM) visionary. He leads the Qualtrics XM Institute, which provides thought leadership and training to help organizations master XM while cultivating a global ...