Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the ...

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune ...

Editor: As a property marketer, recent articles ‘Sold on socials’ and ‘Lacklustre marketing leaves money on the table’ (p26, 20.09.24) resonated with my experience in the retail, hotel and office ...

Every investment made in a company should yield a return. Just like financial investing, there are a number of options. You select the ones that produce the highest return or address your highest ...

Deciding when to call in backup is about listening to your business and recognizing the signs that it's genuinely ready for ...

Every thriving business relies on a robust return on investment (ROI) to help gauge whether its investments are yielding a profit. Although you as an individual investor possess shallower pockets than ...

Indiana is ranked fifth-best in the nation for business and first in the Midwest, according to Chief Executive magazine. There are nearly 500,000 small businesses in Indiana that employ more than 1.2 ...

On March 19, 2025, staff from the Securities and Exchange Commission (SEC staff) updated its prior guidance regarding the requirement to show net returns of an individual investment, or subset of ...