This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

Bill McDermott, CEO of SAP, had three main messages for the capacity crowd at the company’s biggest customer event this year: Intelligence is only valuable to the business when it’s embedded directly ...

WALLDORF — SAP SE (NYSE: SAP) today announced new AI-driven capabilities to help retailers optimize business processes and drive profitability and customer loyalty. These innovative capabilities, from ...

What are SAP customers thinking as we emerge from 2021 and forge ahead in 2022? We’ve got their answers with the release of our ASUG Pulse of the SAP Customer 2022 study. We sought critical pieces of ...