There are a number of things to consider when creating an SMS marketing campaign. All too often businesses are hastily adding text messaging to the marketing mix without taking appropriate ...

Here are the top 10 SMS campaigns of the second quarter, in alphabetical order. The initiatives were judged on creative, form of engagement and execution. Results for the campaigns were not provided.

No matter what campaigns make sense for your business, SMS can be effective for B2B companies. Text messaging opens up a new stream of dialogue with customers, leads, and past customers that can lead ...

While they both can benefit your business, it’s important to understand their strengths and weaknesses so you can choose the best option for a successful text message marketing campaign. Did You Know?

Retailers are ramping up their cross-channel messaging strategies, according to Listrak’s newly released 2025 Cross-Channel ...

If you want to build a future-proof SaaS ecosystem, you should focus on how your tools work together, improve customer ...

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. Using device targeting, marketers can reach iPhone users via SMS with ...

Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit. Cellit reviewed 1,180 ...

The platform enables businesses to personalize text campaigns based on real-time customer data, improving engagement and conversion rates. "Klaviyo stands out for its ability to unify SMS with ...

Rise Mzansi leader Songezo Zibi has labelled the Democratic Alliance (DA) as arrogant after including the newly formed party in its SMS marketing campaign. Screenshots of the SMS sent by the DA ...