There’s one stand-out star in Sainsbury’s Christmas advert this year. From heart-warming monsters under the bed to lovable bears, every year Christmas-themed adverts pluck at our heartstrings ...

Christmas advertising is the UK's Superbowland this is the story of how Sainsbury's crashed the party. It's how we learned from the lessons of 2013 to prosper in 2014, the toughest Christmas in ...

This paper is about the story of the supermarkets at Christmas 2013. It's the story of the real winners and losers of Christmas - the story of how shoppers voted with their feet in those last few ...

The festive season has officially started, thanks to the first round of Christmas adverts from Sainsbury’s, Aldi, Asda and TK Maxx. Find out the real stories behind them all here. The first ...