ORLANDO, Fla. (AP) -- SeaWorld built its brand on a leaping and splashing killer whale named Shamu. She was part of its logo, gave her name to stadiums in the theme parks and was the inspiration for ...

Jane Tebbe-Shemelya is vice president of merchandise for SeaWorld Entertainment Inc., in charge of strategic direction, planning and merchandise operations for 11 theme parks and more than 200 retail ...

After years of slowly updating the parks, SeaWorld has now confirmed that the final Shamu-themed ride, the Shamu Express at SeaWorld San Antonio, will be re-themed ahead of the 2019 season. The Shamu ...

SeaWorld’s plans to substantially enlarge its killer whale habitat will get its first public airing on Tuesday, when the theme park will brief a Mission Bay Park advisory committee on the project.

With SeaWorld phasing out its killer whale program, it is forced to ponder the question: What is SeaWorld without Shamu? The company built its brand on the leaping and splashing killer whale. She was ...