Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo.

The 2,500-strong throng has become an audience of two: Seth Godin and this editor. It is a fitting forum in which to pick the brain of a man who literally wrote the book – Permission Marketing ...