Seth Godin to CMOs: ‘Everything that touches the market is on you’
The best-selling author, prolific blogger and professional public speaker joins The Drum in Belgium for a frank conversation ...
Direct Marketing News29d
Marketing guru Seth Godin says people who build unforgettable brands usually follow these 8 key principles
It takes strategy, consistency ... a feeling, or a movement. Seth Godin believes that unforgettable brands have a deeper purpose beyond making money. They stand for something that resonates ...
Why Commitment — Not Just Planning — Is the True Driver of Business Success
The great marketing expert Seth Godin once wrote ... To achieve consistency, it is necessary to commit to a particular ...
Entrepreneur6y
Seth Godin
Seth Godin is the author of 18 books. He’s also the founder of the online workshops altMBA and The Marketing Seminar. Godin has founded several companies, including Yoyodyne and Squidoo.
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The power of invisible systems
I’m not exaggerating when I say I’ve read every one of Seth Godin’s books ... His latest book, ‘This Is Strategy, ’ dives into one of these often-missed insights – the power of ...