While they’re commonly called “intangible assets”, logos matter. GAP learned this lesson when it attempted to change its logo, but quickly abandoned the endeavor after it met with a furious backlash ...

If handled correctly, a logo can be the most powerful tool for a designer when promoting a brand. However, when all they have to work with is shape and colour, how can they judge the difference ...

Opinions expressed by Entrepreneur contributors are their own. Your company’s logo is the visual figurehead of your brand, so it’s important to get it right. Whether intentional or not, every detail ...

From its very first beginnings as an over-elaborate illustration, to its familiar and distinctive shape today, Apple's logo has reflected its company's aims from the start. There was no Apple logo ...