This product is said to be part of Apple's strategy to advance in the smart home arena, where it has traditionally lagged behind Google and Amazon. Bloomberg reports that CEO Tim Cook has prioritized the development of this display as part of a broader push to strengthen Apple's presence in smart home technology.

Apple is gearing up to announce a new smart home hub, according to Bloomberg's Mark Gurman. As early as March 2025, the iPhone maker could release a

The iPad-like device, which will reportedly be available as soon as next March, has a six-inch display with thick edges, a built-in camera, a rechargeable battery, and speakers, according to Gurman. The plan is to have Siri and Apple Intelligence voice control support as well.