Apple is turning its long-delayed Siri reboot into a make-or-break moment for its next decade of growth, tying the assistant’s future to a broader push into artificial intelligence services that can be sold across its massive hardware base.

So, while Siri will technically be powered by the same models as Gemini, it won’t be “Powered by Gemini” in the most literal sense. It’s more accurate to think of Siri as Gemini’s sibling or cousin, sharing the same ancestry but having its own unique personalities and capabilities.

As the race to embed artificial intelligence into consumer devices heats up, Apple has formally confirmed a strategic partnership with Google to integrate the Gemini model into the next generation of Siri and Apple Intelligence.

Despite that “conscious decision,” OpenAI has an existing relationship with Apple. Apple announced a partnership with OpenAI in June 2024 at its developer conference that has ChatGPT integrated into Siri. ChatGPT is also integrated into Apple's Visual Intelligence, which lets iPhone users learn about the world around them, akin to Google Lens.

Referring to Apple advertising Siri features which don’t yet exist, he noted: “There were no demonstrations of any of that. Those features were all at level 0 on my [4-point] hierarchy. That level is called vaporware.