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Lego Unveils Smart Play

LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks.

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CES 2026: LEGO introduces Smart Bricks that react, glow, and play sounds

Lego Revolutionizes Play with Smart Play Technology in New Star Wars Sets

Lego unveils its most ambitious product in 50 years to fight screen addiction

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform that aims to peel children from their phones and draw them back into physica...

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CES 2026: Biggest change to Lego in 50 years

I’m a Lego collector and I tried the new ‘Smart Brick’ – children will love it, adults will hate it

I played with the Lego Smart Brick

These Smart Bricks are far smarter and more imaginative than I expected.

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Lego introduces ‘smart bricks’ with sound and light effects to new Star Wars sets

Lego’s new ‘digital bricks’ could limit children’s imaginations, experts fear