Amazon on Thursday introduced a targeting feature in Sponsored Display for U.S. sellers. The feature, available via Seller Central, aims to promote the discovery of new products by reaching those who ...

Amazon is set to launch Sponsored Display Advertising. According to Amazon’s announcement made last month, with this launch advertisers will be able to record the data of products the consumer has ...

Amazon has rolled out the ability for eligible advertisers to add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored Display units can run on product ...

Amazon Sponsored Display ads launched in beta late last week as a self-service advertising platform that targets consumers off and on Amazon, filling a gap in the company’s pay-per-click advertising ...

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new ...