"At Boomlagoon we're focused on creating engaging character driven titles that are fun to play with friends," opened Tuomas Erikoinen, Boomlagoon's founder and creative lead, speaking at this year's ...
Emotion-driven stories boosted performance by 78% in hypercasual games while receiving 40% less ad spend. That's according to AppsFlyer’s state of creative optimisation report which showed that the ...
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