Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Looking for a new way to publicize your product? Have you considered implanting suggestions in your current advertising that link your product to sex and power? Click here to see the ads > The birth ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

"subliminal advertising" began with the 1957 publication of Vance Packard's book, The Hidden Persuaders. Although Packard did not use the term "subliminal advertising," he did describe many of the new ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...