Devo front man and composer Mark Mothersbaugh doesn’t think of himself as an artist. He’s a social scientist—and he’s made some observations. Mothersbaugh has also made waves in the visual art space, ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I examine the looming danger that advanced ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

In 1957, Vance Packard published his best-seller The Hidden Persuaders, in which he described how a New Jersey movie theater had flashed subliminal messages to "Eat popcorn" and "Drink Coca-Cola", ...