When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “TAM,” or “total addressable market.” TAM is defined as “the existing revenue ...

Autumn on planet Earth didn’t start until the equinox a few weeks ago, but the axis shifted months ago in Startupworld, where VC winter has desperate founders smashing up the furniture for firewood.

Founder and Partner at lool ventures, Israel's seed fund. We take pride in identifying Israel’s best founders early and ahead of the curve. It’s a tale as old as the first cap table. A startup founder ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

Marketers are lost without TAM: Total addressable market is a road map that demarks the makeup and size of the market being addressed; without it, the marketer knows neither whom they are addressing ...