Even though prices on the new bottle are supposed to be lower ... you’ve got an excellent memory: In 2009, Tropicana replaced its familiar logo, an orange with a straw poking out, with a ...

Tropicana also says that its new 46-ounce bottle also comes with a ... redesign of its orange juice packaging that simplified its logo and eliminated its brand symbol of a straw poking out of ...

"Tropicana has something like eight feet in the refrigerated section. People recognized it. They didn't trust [the new logo]." Here's the offending logo, alongside the one that preceded it ...