UltraTech's marketing journey in the rural Indian landscape was a transformative endeavour aimed at redefining the cement narrative. Instead of relying on traditional strength claims, the brand ...

Cement remains key; C&W a long-term play UltraTech has strategically moved into the competitive cables and wires (C&W) market, a natural extension of its core construction business. The company ...

This is where UltraTech saw a... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as ...

As UltraTech Cement and Ambuja Cements look to expand ... Centrum’s Bhadang identifies scale and a strong brand name as the key ones. “These have helped them to grow even on a high base.