Vallarta was founded by the Gonzalez family in 1985 as a carniceria in Van Nuys, selling traditional cuts of meats popular in Mexico. The founders all were butchers, and as new family members ...

In 1985, Vallarta Supermarkets founder Enrique Gonzalez Sr., who had immigrated to the United States from the Jalisco region of Mexico, opened a 1,000-square-foot carnicería in Van Nuys that sold ...