John Wooden, who was recently honored as the greatest coach in American sports, would often preach to his players, "Failing to prepare is preparing to fail." Wooden's lesson is a key to success both ...

Web analytics is a powerful tool for understanding how people interact with your website. By tracking and analysing your website traffic, you can gain insights into your audience, content and ...

Having worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite ...

In the current economic climate, marketers have begun shifting their budgets from traditional media to digital media. And with the right strategy and execution in place, digital media has proven very ...

Tagging represented a significant breakthrough in measurement data collection, enabling widespread access to Web analytics data throughout the organisation. Unfortunately, real drawbacks to the use of ...

Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do. Here's a review of the results ...

Celebrus Technologies, the online customer intelligence provider, and web analytics consulting global leader, Semphonic, the global leader in Digital Measurement and Web Analytics, have together ...

When implementing disability-inclusive practices, governments should consider several key factors, as illustrated through a federal request for information (RFI), and in a new local data standard. The ...

Over the last few months, there has been a great deal of activity at the most senior levels of the US Government discussing the use of persistent cookies on federal agency web sites. If you are a ...