To serve your customers best, you need to understand who they are and what they want and need, and then offer it to them directly. Your Web site can be an ideal means for gathering such customer ...

When France lost the Franco-Prussian War in 1870, they credited their defeat to the superior quality of higher education and research in Germany – a testament to a time when universities and colleges ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

There are a wide range of website personalization tactics that your organization can add to your web strategy. These tactics range from social logins and sign-ins to more complex techniques that use ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Hasan Saleem AI has ...

As the bulk of shoppers moved to online shopping—with online spending in the U.S. growing by at least $108 billion since 2020—the expectations from consumers have grown steeper. As the growth of ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

B2B operating system Metadata.io has acquired Reactful, a web personalization platform. Terms were not disclosed. The news follows Metadata’s receipt of $40 million in a Series B funding round earlier ...

Salesforce Personalization, leveraging FedRAMP High authorized components, offers unparalleled capabilities to support these ...