Every B2B company should understand the impact of their brand personality. Sue Mizera advises how to create (or discover) your own brand’s Brand personality may seem too ‘soft’ or ‘touchy-feely’ a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. You’ve met them at parties: people who are charismatic and have magnetic personalities. They ...

When you think of a brand, what springs to mind? The logo, the colors, the font, the tag line? What about a brand's persona? Often not immediately clear or easy to identify, a brand's persona is at ...

Opinions expressed by Entrepreneur contributors are their own. It seems like “brand voice” is the buzzword of 2023, but it’s more than just a trend. Nailing your brand voice is key so you can ...

(By Mike McVay) One of my favorite management books was released in the late 90s. It is The Brand You 50 by Tom Peters. I find myself recommending it to young media talent, to music artists and to ...