Forbes contributors publish independent expert analyses and insights. Leadership professor, job market journalist-analyst, business advisor. “What we need around here is more creativity.” Those eight ...

We explore what is creativity and what it is not with Robert Root-Bernstein. Most of us know someone who is creative. But what makes a creative person an innovator? Is it mere intelligence. Is it ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...

Creativity is a vital skill for personal and business success, yet many people struggle to nurture it — or they believe they can’t. Here are some practical steps and principles to align your mindset ...

Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

I recently finished reading an interesting book by Rick Rubin, The Creative Art: A Way of Being. (I was not paid and never met the author.) One of the clear messages of this book is that creativity ...

When I was at the beginning of my Ph.D. studies, my advisor at Stanford, Professor Gordon Bower, invited each of his first-year graduate students to his house for dinner. After dinner, he asked each ...

Forget one-click creativity. These artists and musicians are finding new ways to make art using AI, by injecting friction, challenge, and serendipity into the process. Sometimes Lizzie Wilson shows up ...

Chloe Preece, ESCP Business School and Hafize Çelik, University of Bath Is computational creativity possible? The recent hype around generative artificial intelligence (AI) tools such as ChatGPT, ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...