For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

My answer to these questions is, one: there are indeed many similarities between native and advertorials – a form of advertising that has been in steady use offline since the start of press way back ...

AI was made for creating native ads. In an industry where tiny iterations and countless rounds of testing are the norm, AI just makes sense. Until now, it has taken marketers like me weeks of late ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. According to Hexagram, over 60% of publishers, brands and media ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Attention congregates on the ...

Native advertising is pulling ahead as a “go to” tactic for effectively reaching your target audience. Business Insider predicts that by 2021, native advertising will make up 74% of all ad revenue.

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

SAN FRANCISCO--(BUSINESS WIRE)--popIn Inc. has announced that its native ad platform “popIn Discovery” has reached a new milestone of 600 million monthly page views in Thailand, becoming the leading ...