The COVID-19 pandemic changed the world in more ways than one, impacting how many people worldwide live and work. From students and office employees to event managers and Fortune 500 companies, ...

Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

The rise of virtual events has transformed how businesses and individuals connect with global audiences. Accelerated by the COVID-19 pandemic, organizations quickly shifted their events online, ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...