All money raised by Harbinger from the White House Easter Egg Roll sponsorships will go to the nonprofit White House Historical Association, which hired the production firm. CNN first reported the corporate sponsorships.

The White House, through an outside event production company called Harbinger, is soliciting corporate sponsors for this year’s annual Easter Egg Roll, which is prompting major concerns from ethics experts and shock from former White House officials from both parties.

Companies can choose from three tiers of sponsorship, which come with branded snacks, onsite booths, and social-media callouts.