Gucci, Kering and Demna

Kering’s Pick to Revamp Gucci Designs Falls Flat With Investors
Kering SA appointed Balenciaga designer Demna Gvasalia to oversee a makeover of its struggling Gucci fashion label, disappointing investors who had expected a high-profile external hire.
Gucci's pick of Demna as new design chief unsettles Kering investors
Kering lost around $3 billion in stockmarket value on Friday after the group chose in-house talent Demna to reinvigorate its Gucci label rather than hiring one of fashion's big-ticket names as chief designer.
Kering sinks on Gucci's appointment of Demna Gvasalia
Kering (PPRUF) shares are slumping after Demna Gvasalia (known mononymously as Demna), the creative director of Balenciaga, was appointed as the new head of Gucci. Morning Brief hosts Brad Smith and Madison Mills discuss the negative analyst response and concerns over Demna's controversial past affecting Gucci's future.
Kering shares plunge after it picks in-house designer for key Gucci brand
Kering's shares dropped sharply after appointing Balenciaga designer Demna as Gucci's new design chief, replacing Sabato de Sarno. Analysts view the move as risky due to Gucci's need to revive sales and redefine artistic direction.
Kering Stock Tumbles After Edgy Designer Demna Named to Lead Gucci
Shares in Kering sank, after the French fashion conglomerate named the provocative designer Demna as artistic director of Gucci, its largest brand. Kering stock recently stood more than 13% lower, putting the shares on course for one of their biggest one-day drops on record,
Kering’s Choice of Insider to Revamp Gucci Prompts Selloff
Kering SA disappointed investors by naming an internal designer to oversee a makeover of its struggling Gucci brand, turning to Balenciaga’s Demna Gvasalia rather than a high-profile external hire.
Gucci names Demna new aristic director, as he moves from Kering sister brand Balenciaga
Gucci has announced that the Balenciaga artistic director Demna, who goes by one name, will take over the creative direction ...
Kering’s shares tumble 10% as investors agonize over Gucci’s new artistic director. But the ‘iconoclast’ might be what the brand needs
Demna has a strong viewpoint ... which is the secret sauce for a brand like Gucci,” Bernstein SG analyst Luca Solca said.
Trade News: Balenciaga’s Demna Appointed Creative Director Of Gucci
Yesterday, on March 13, 2025, Demna Gvasalia, former creative director of Balenciaga, officially stepped into his new role at ...
François-Henri Pinault’s Fashion Empire & Cannes Sponsor Kering Sees Shares Plunge Following Gucci Appointment
Francois-Henri Pinault’s Fashion Empire & Cannes Sponsor Kering Sees Shares Plunge Following Gucci Appointment ...
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Demna's Best Celebrity Fashion Moments for Balenciaga
After a decade with the brand, Demna is leaving for Gucci, but first, we're looking back at the designer's most notable red ...
Why are Kering shares tumbling, and what does Demna Gvasalia have to do with it?
Shares of Kering SA nosedived nearly 13% on Friday after the luxury fashion house announced Demna Gvasalia as the new ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
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Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...