Looks at how to effectively develop and deploy content by discussing the format and actual composition of content in relation to different junctures of the sales funnel. Every CMO understands the ...

Nowhere is that more pronounced than in the B2B space. These days, buyers do their own research. They don't talk to salespeople until late in their purchasing process. The traditional sales funnel we ...

Effective content strategies support the entire span of the sales funnel. 3. Drive all forms of content with thought leadership Effective B2B social content starts and ends with thought leadership.

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple ...