6. Social media is valuable for customer communication. When it comes to small businesses — or any business — it’s better to have too many than too few methods for communicating with your customer ...

The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of ...

The study first analyses how social media functions as a crisis communication tool, bypassing geographic and demographic barriers. The platforms offer access to real-time behavioral data, emotional ...

These days, you'd be hard-pressed to find an business that isn't advertising on social media. But when it comes to financial ...

Adhering to these social media crisis communication guidelines will ensure that we are communicating as quickly and efficiently as possible on our social media channels to give students, parents, ...

This two-part examination into social media scams begins with a recent email message from someone whose Facebook business ...

FTC lawyers accused Meta of a 'buy-or-bury' strategy designed to snuff out competition and dominate the social media marketplace. O'Leary Ventures Chairman Kevin O'Leary discusses Chinese ...

More executives are recognizing the power of social media to establish themselves as credible and influential thought leaders ...

University Communications oversees all of these channels, as well as the Boston College Social Media Council for social media managers across campus, and the BC Social Media Fellows program for ...