Social media has evolved into a powerful tool for businesses, and leveraging its full potential requires more than just ...

Your brand is what people say about you when you’re not in the room.” – Jeff Bezos. Think about that for a second. While ...

Fashion brand Revolve faces a $50-million class-action lawsuit alleging that influencers hid paid brand endorsements in an ...

For small businesses, influencer marketing can be especially powerful as a cost-effective way to connect to target audiences ...

As the industry looks to unlock Gen Z’s buying power, influencers may be the key to gaining their loyalty, sources say.

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer ...

Our four-legged friends are increasingly popular on social media, with some becoming influencers with millions of followers.

As this number grows, scientists say pets could begin to rival the earning potential of their human counterparts.

On social media, our furry and friendly pets appear to be more persuasive influencers. In a small study recently published in ...

Instagram, Facebook and TikTok all allow users to make posts collaboratively, where they will appear on both users’ feeds, ...

The Advertising Standards Authority (ASA) is warning influencers, social media traders and pharmacies that such posts are illegal and must be taken down. It said a search in January found around ...