Our experts break down the data and measurement challenges facing marketers as we go into 2026, from legacy metrics and ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

The beauty brand partnered with Ogilvy for a research-based campaign which highlighted the negative impact of ‘selfie culture’, increasing brand affinity by 21% and sales by 11%. Unilever’s Dove was ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...

Direct-to-Consumer (DTC) is a rapidly evolving area of ecommerce that presents opportunities for businesses of all types, whether digital disruptors or legacy brands. DTC models enable businesses to ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot for B2B marketers to keep tabs on as we move into 2026. We spoke to a ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to ...