Ever wondered if your Mac mini M4 Pro could become an LLM powerhouse? The short answer: not exactly — but it can run DeepSeek R1 models locally without relying on cloud-based AI servers. Here’s how to ...

The digital landscape keeps evolving, but the rise of AI-powered search marks a more profound shift. Tools like ChatGPT, Perplexity and Google’s AI Overviews are transforming how information is ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Every vendor right now is selling a version of the same dream: AI agents that automate campaign execution, write content, optimize performance and orchestrate entire workflows while you sleep.

“The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue ...

Business buying may be fairly standardized worldwide, but cultural and environmental differences still shape how B2B marketing gets done. Here’s a roundup of what’s working for business marketers in ...

An old proverb states that it is “Better to be hurt by the truth than comforted with a lie.” A roundtable of martech experts I recently hosted proved the truth of that, validating many things I had ...

Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the rebranding of Cracker Barrel — something the mainstream ...

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.

Worried about AI destroying creativity? Nate St. Pierre shares how he uses AI to power creativity for writers, screenwriters and more.

Your B2B click-through rate (CTR) is a key metric, yet it’s often overlooked because clicks are challenging to earn. The problem? People often get hyper-focused on impressions—but clicks are what ...

AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely on these systems, ...