Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.

In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully ...

A Google Help Center update had advertisers panicking that ads served to bots through Google’s platform would soon double.

The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the ...

After a reenergizing week at the Cannes Lions, here are six observations on how our industry is changing to meet its new ...

US Bank CMO Michael Lacorazza on creating AI avatars of key target customers to capture insights and inform ad creative.

Reach Franklin Mongiove at [email protected] or follow him on X. Follow AdExchanger on LinkedIn.

Instead of trying to reduce hallucinations, AI startup Springboards intentionally generates inaccurate, absurd outputs to ...

Scammers have figured out about Reddit and Google Search’s licensing deal; Is affiliate marketing still a thing?; and AI ...

The world of agentic AI commerce is booming right now. PayPal, Amazon, the big credit card companies, Walmart and more are in ...