North America, with $2.3 trillion in spending, led the wellness economy in 2024, followed by Asia-Pacific ($2.0 trillion) and ...

Grubhub knows the call of hunger must be answered — ASAP. The creative runs across digital, CTV, and paid social, supported ...

Today is the final deadline for sharing any Agency of the Year nominations based on innovations, vision and industry ...

The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. It included seven TV and social media spots from GSD&M.

As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry.

"AI agents" can analyze consumer-recorded videos to surface micro-behaviors, hidden frustrations, emotional reactions and contextual details that traditional surveys routinely miss.

Total linear core TV ad revenues are expected to land at $55.2 billion, slipping 7% from 2024, and to drop next year another ...

Vice President of Johnnie Walker Josh Dean told Marketing Daily about the new effort. Marketing Daily: What was the ...

Omnicom said the company's full leadership team will be announced on December 1, 2025. As previously announced, Phil ...

Paramount's current total viewing share, per Nielsen's monthly distributor index, would jump to an average 14.2% by adding all of WDB. Currently it is an 8% average share. With the merger, Paramount ...

Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive ...

AI has opened more sophisticated methods for digital marketers to reach intended audiences with targeting signals and data once unattainable. The goal for advertisers is to run media strategies and ...