This is your chance to shape the ultimate Super Bowl advertising hall of fame. Vote for the ad that best represents creativity, cultural impact and pure Super Bowl magic – and help decide which ...

‘Oreo Cows’ stars real Belted Galloway cows whose black-and-white markings mirror the cookie’s design. The humorous hero film ...

The reaction was instant. ‘Whassup’ was quoted by DJs and TV talk show hosts. It was sent up on Saturday Night Live. It was ...

Launched in May this year, AI Max was rolled out as part of Google Ads as an AI-driven tool created primarily to help ...

The result is clear: brands are spending more to achieve the same, or fewer, outcomes. Without sharper targeting, better integration, and stronger measurement, ROI continues to erode. In 2026, brands ...

For decades, marketing has treated shopping as a moment. A deliberate act. Something consumers go and do. But research from Amazon Ads suggests those boundaries no longer hold. Shopping has become ...

A reactive On The Beach ad riffing off the Beckham saga. Blue Monday was a really good day to be a Very Online Person. For a day that encourages us to step outside, prioritize sel ...

Last year was a difficult one for Pride events. In October, Manchester Pride - one of the UK’s most high-profile and well-attended LGBT+ events – filed for bankruptcy. Organizers cited rising costs ...

Now here we are today, and ads on ChatGPT are weeks away. While I can’t say I’m surprised, I’m pleased to see how much thought they’ve put into the rollout. This isn’t some haphazard test.

Panda Express welcomes the Lunar New Year with ‘Wishes,’ its first-ever animated short and, according to the fast food brand, its most ambitious holiday story yet. Set in San Francisco’s Chinatown, ...

As brands gear up for the Super Bowl, the pressure to respond in real time feels unavoidable. Nearly 70% of viewers will be scrolling on a second screen while the game unfolds, ra ...

By now, you may be wondering if retail media’s hype man is actually a critic. And the answer is both yes and no. How retail ...