Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Creative needs to be creative. B2B ad campaigns have always faced more of a challenge to stand out than more fun, product-based B2C campaigns. Still, advertisers must feel emboldened to take big ...

(Some 67% of respondents work for B2B-focused companies; 25% for B2B-B2C hybrid companies; and 8% B2C-only companies). The Blame Game Aside from price, there is little agreement between sales and ...

Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail and Multichannel Brands Jesta I.S., a pioneer in the development of enterprise ERP software ...

Learn more at jestais.com. Share this Story : Jesta I.S. Announces Vision Suite 360 to Power the Combined B2B and B2C Strategies of Vertical Retail and Multichannel Brands ...

It’s the firm’s first raise in nearly four years. In May 2021, the San Mateo, California-based venture firm rounded up nearly a billion dollars in capital commitments across two funds. At that ...

New research suggests 90% of B2B buyers click through to cited sources. Here's how this could reshape your approach to content visibility. New research suggests most B2B buyers click on sources ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Expedia Group has long been a leader in B2B travel technology, but 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations ...

B2B ecommerce player Jumbotail is set to acquire SC Ventures-incubated startup Solv India for an undisclosed amount. According to a press note, Jumbotail will acquire Solv India to become a multi ...