Through her lifestyle beauty brand, Keys Soulcare, Alicia Keys is hoping to change the conversation around self-care. In August, Keys shared that she was entering the beauty space in a unique way.

As a shopping editor, I’m always excited to try new beauty products ... the It’s Like Skin 2-in-1 Concealer + Tint from Alicia Keys’s brand Keys Soulcare, and it’s become a mainstay ...