B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.
Campaign Middle East on MSN
Why curated audiences are replacing mass marketing in B2B events
The era of ‘bigger is better’ in B2B marketing is officially over. Across the Middle East, brands are rapidly shifting from ...
SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...
What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...
Ashley Faus’ B2BMX 2026 keynote is focused on how trust is the one thing you can’t outsource or automate in the age of AI ...
BusinessGreen's latest Spotlight webinar explored how green claims rules have evolved and how businesses can develop more ...
Ashley Faus is advocating for a "playground" approach where audiences chart their own journeys through engagement and ...
Walmart, and an increasing number of other global companies, see a promising path in creating a B2C-style, highly convenient, ...
A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
Overview AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...
ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...
Good day, ladies and gentlemen, and welcome to The Clorox Company Conference Call. [Operator Instructions] As a reminder, ...
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