Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product brands first. They use ...

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming ...

B2C companies have more mature influencer marketing (IM) programs overall, with 55% running ongoing programs, compared with 15% of B2B companies doing so. Respondents say influencers have the most ...

On a mission to educate and inspire, Lisa Martin announced the launch of CMOs: Unscripted, a podcast unraveling what impacts ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

Aruna Shankaranarayanan, who was with Intel Corporation as Media and Marketing Innovation Lead, has decided to move on from ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

This year is a turning point for B2B marketing. Influencer marketing, personalized video and AI teammates are about to change everything.

While the end of de minimis has been long foreshadowed for goods imported from China, ending it for all countries is a shock ...