While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

The digital marketing space has evolved tremendously in recent years, but one principle remains constant — the power of quality backlinks. For B2B and SaaS brands, link building is a key driver for ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...

Aruna Shankaranarayanan, who was with Intel Corporation as Media and Marketing Innovation Lead, has decided to move on from ...

B2B marketers need to curate their digital advertising supply chains rather than relying on processes that are no longer fit ...

B2C companies have more mature influencer marketing (IM) programs overall, with 55% running ongoing programs, compared with 15% of B2B companies doing so. Respondents say influencers have the most ...

Long blogs with visuals, SEO, and influencers outperform; 83% read blogs mainly for learning, trends, and entertainment.

Traditional paid customer acquisition is becoming harder to sustain, pushing businesses to rely more on owned channels like email, SMS, and content. At the same time, ad fatigue is growing, especially ...

The Campaign Breakfast Briefing: Talent & Technology 2025 witnessed a room full of marketers, and agency and adtech leaders, ...

I’m convinced agentic AI will have a breakout moment in 2025—the kind that will reverberate for years to come. Here’s why.