Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from ...

There's good news, and not-so-good news. First, the good news: B2C marketers are becoming more successful with content marketing. Now the not-so-good news: Many business-to-consumer marketers say ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

Dig deeper: The top 50 genAI use cases in marketing GenAI adoption follows these B2B and B2C distinctions. While both sectors use AI for content generation, personalization and automation ...

B2C companies run hundreds of micro-tests every month to fine-tune growth. Why aren’t sales teams doing the same?

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let's challenge ourselves to start conversations, and enable ...