Puma’s newly returned marketer Tara McRae joins the Marketer’s Brief podcast to discuss brand collaborations and what’s ahead ...

The blunt reality is: Too much ego and sentimentality exists in modern travel marketing. Sticking to the old way of doing ...

Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

Los Angeles-based marketing agency Runway Influence has recently expanded its footprint in the content and influencer ...

No matter what the avenue, retargeting your campaigns can serve as a complementary strategy that creates more influential ...

Niche—it’s a funny word. It comes from the French term of the same spelling, which originally referred to a recess in a wall ...

To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...

Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.

When Covid hit, sustainable travel company, Intrepid Travel, was on the brink of extinction and forced to confront who it is ...

It is not new that the digital saturation and consumer scepticism in the advertising world are at an all-time high. With ...

Imagine flawlessly orchestrating your brand's message across every platform. Insights from a business owner and a CEO will ...