There is an ongoing debate about the need for a business brand versus a personal brand. After reviewing current literature and crowdsourcing colleagues, the consensus seems to be that you need both – ...

I have clothes hanging in my closet that I’ve barely worn since I bought them. They’re practically brand new, hanging there and never seeing the light of day. What gives? Here’s what I’ve learned. If ...

The backlash surrounding Balenciaga’s recent ad campaigns involving children has remained strong as fans and celebrities continue to denounce the luxury brand. The Spanish fashion house found itself ...

‘Branding’ and ‘Marketing’ are terms that traditionally refer to the ongoing actions implemented by an organization to enhance the sales of the organization’s products and services to increase revenue ...

In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

What does it mean to have a personal brand, and why is it important? Building a personal brand may be a more significant factor in the advancement of your career goals than you might think. Your ...

Whether intentional or unintentional, all leaders have a leadership brand. The right brand can have a huge upside for your success as a leader. Likewise, the wrong brand, significant consequences.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

It’s human nature to reflexively categorize and sort the information we encounter in our daily lives. To influence the way prospective customers understand your brand, you must present it in a way ...

So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram. Whatever the case may be, individuals, ...

Fyre Festival founder Billy McFarland has put the embattled festival brand up for sale with the hopes that a new buyer will be able to guide it to eventual success. Earlier this week, there was an ...