Brian Niccol, Starbucks' CEO, said mobile ordering "chipped away" at the brand's soul. In a Tuesday podcast interview with Bob Safian, the host of "Rapid Response," Niccol said, "I think one of ...

The company’s new CEO, Brian Niccol joins Rapid Response to reveal how Starbucks plans to go back to its roots — prioritizing human connection and a local coffeehouse feel in the hopes of ...

Brian Niccol, newly appointed chairman and CEO, outlined the "fundamental change in strategy" on a Tuesday earnings call, noting that recently enacted changes like the return of the condiment bar ...

Jim Cramer on Starbucks Corporation CEO Brian Niccol: ‘I’d Still Much Rather Bet With Him Than Bet Against Him Even Up Here’ Syeda Seirut Javed Tue, Feb 4, 2025, 9:33 AM 5 min read ...

But Niccol and his team have been hard at work, and if the metrics can continue to move in the right direction each quarter in 2025, there could be lots of upside for patient investors.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to ...

The company’s fourth-quarter earnings showed a sales decline. Niccol says the plan is working, and many of the major changes happened more recently. Just to name a few examples: Niccol brought ...