A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows ...

Walter Käch's 'Lettering' is cult classic design book whose ripple effects can be seen in some of the biggest brands of today ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the ...

Google's Rodolpho Henrique explains the role of typefaces in shaping brand perception and the typography trio that guarantee ...

seems small, but probably because it sits in the larger “elegant keepsake packaging,” which is how the ... a basic white ...

For them, luxury is associated with chic, minimalism, and classy designs ... Another such example is Kia's logo redesign in 2021. The new stylized font confused customers, with some mistaking ...