Everyone knows that red is hot and blue is cold – even blind people who have never seen colors. According to a new study, this might be because language can organically absorb information about the ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, ...

There were words for “black” and “white’ and ... In-N-Out and more all use the color red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript ...

ask them to use a more descriptive word, as in the video example. Encourage students to consult sources such as a dictionary and a color wheel to acquire more specific terms. Ask students to share ...

Red algae use structural color not just for looks but for protection. Reflective structures signal potential toxicity, ...

If a word is written in a color different from the color it actually names; for example, if the word "red" is written in green we will say the word "red" more readily than we can name the color in ...