A new study tracking 768,000 citations across AI search engines shows that product-related content tops AI citations. It ...

Your customers are only half the equation. Other businesses will inevitably send and receive cash, too. This situation involves business-to-business (B2B) payments, which are a different kind of ...

While each token has unique properties, we also need to take into account the different ways that B2B and B2C payments are handled. Understanding the key differences between these types of transfers ...

Although the most substantial difference is who the sale is aimed at ... and the other to individual consumers (B2C). The fact that the B2B relationship is between ‘peers’ means that the language used ...

While business-to-business (B2B) and business-to-consumer (B2C) sales models share similarities in their focus on customer ...

If your teams are moving quickly but struggling to move together, it might be time to give transformation a home. These ...

On a mission to educate and inspire, Lisa Martin announced the launch of CMOs: Unscripted, a podcast unraveling what impacts ...

Despite their differences, B2B pharmaceutical marketers can learn a great deal from their B2C counterparts ... when advertising to the businesses between them and the end patient.

Fintech experts reveal how brands with global aspirations must navigate the complex matrix of competing priorities when it comes to payments infrastructure ...

While the end of de minimis has been long foreshadowed for goods imported from China, ending it for all countries is a shock ...